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Angi & HomeAdvisor Decoded: Same Company, $542 Per Booked Job

AP By Aaron Phillips · Booked Job · Updated June 2026
Short answer: Angi and HomeAdvisor are the same company selling the same shared lead. A booked job costs about $542 (2026 lead-network comparisons) versus $168 on Google LSA. Fees run $300-500 a year, leads are shared 2-4 ways, and refunds come as credit, not cash. It works as a starter, not forever.

Here is the part nobody tells you on the sales call: Angi and HomeAdvisor are not competitors. They merged years ago and run as one business. So when a homeowner fills out a form on either site, it can land in the same pile of leads that gets sold off.And it does get sold off.

$542
Cost per booked job on Angi/HomeAdvisor, the same company, vs ~$168 on Google LSA (2026 lead-network comparisons).

What Angi and HomeAdvisor actually are

They are the same company selling you the same lead, just under two brand names.

Here is the part nobody tells you on the sales call: Angi and HomeAdvisor are not competitors. They merged years ago and run as one business. So when a homeowner fills out a form on either site, it can land in the same pile of leads that gets sold off.

And it does get sold off. On the Angi side, a single lead is shared with 2 to 4 pros at once (2026 lead-sharing data). So you are not buying a customer. You are buying a footrace against 1 to 3 other contractors for the same job.

The fees: what you pay before you book a single job

You pay an annual membership of roughly $300-$500 plus a per-lead charge, win or lose.

The model has two buckets. First, a yearly membership that runs about $300 to $500 a year. Second, you pay for each lead they send you, whether you close it or not. That second bucket is where the money quietly leaks out the door.

Because the lead is shared 2 to 4 ways (2026 lead-sharing data), three of the four pros who paid for it get nothing. They still paid. That cost has to go somewhere, and it goes into the cost of the jobs you do win.

The number that matters: $542 per booked job

Angi/HomeAdvisor costs about $542 for every job you actually book, the highest of the major lead networks.

When you do the real math, all fees and dead leads included, Angi/HomeAdvisor lands at about $542 cost per booked job (2026 lead-network comparisons, same company as Angi). Stack that against the alternatives in the same study: Google Local Services Ads come in best at about $168 per booked job and the lead is exclusive to you. Thumbtack runs about $250, shared 4 to 5 pros. Owned SEO runs about $290 to $310 and gets cheaper every year.

So the same booked job costs you roughly 3x more through Angi/HomeAdvisor than through Google LSA (2026 lead-network comparisons). That is the whole story in one line.

Where it really bleeds: CAC up to $2,500 and the refund trap

In bad stretches your true cost to land one customer can climb to $2,500, and the refunds come as credits, not cash.

That $542 is the average. The ceiling is uglier. Customer acquisition cost on Angi/HomeAdvisor can run as high as about $2,500 (2026 lead-network comparisons). That happens when you pay for a stack of leads that never book, which is common because shared leads convert at just 6 to 10% (2026 conversion data) versus 18 to 24% for organic and up to 40% for a direct call.

And the refunds? Yes, they refund bad leads, the wrong number, the spam, the tire-kicker. But 15 to 22% of leads come back as credits, not cash (2026 lead-network comparisons). A credit only has value if you keep buying more leads. It is a coupon to spend more in the same store, not a refund to your bank account.

When it actually works

It works only if you answer faster than everyone else and you do the math per lead, not per month.

Because the lead is shared and 78% of homeowners hire the first contractor to respond (Lead Connect 2026), speed is the entire game. Contacting a lead within 5 minutes makes you 100x more likely to qualify it than waiting 30 minutes (MIT Sloan, reconfirmed 2026). If you cannot call back in minutes, you are paying to lose footraces.

It can pencil out for a brand-new shop with zero reviews and an empty schedule, where any booked job beats an idle truck. It bleeds you when you treat it as a forever channel instead of a starter. The home-services market is over $524B a year (2026) and 62% of pros say lead gen is their #1 challenge (CallRail 2026), so there is no shame in using it. Just know the exit.

The cheaper road most contractors ignore

Owned SEO costs about $290-$310 per booked job and drops every year, the opposite of a shared lead network.

Here is the non-obvious part. Every dollar in Angi/HomeAdvisor is rent. You stop paying, the leads stop, and you own nothing. Owned SEO runs about $290 to $310 per booked job and declines yearly (2026 lead-network comparisons) because the content and reviews you build keep working after you stop spending.

It compounds because buyers trust it. 91% read local reviews and most won't consider a business under 4 stars (BrightLocal 2025), and 88% favor businesses that respond to all reviews (CallRail 2026). The average contractor website only converts 2 to 3% with about 98% leaving without contacting (WebFX 2026), so fixing your own site and reviews is the highest-leverage money you have. That is get found, get picked, get booked, on assets you keep.

Frequently asked questions

Are Angi and HomeAdvisor the same company?

Yes. They merged and operate as one business, which is why a homeowner's request on either brand can feed the same shared lead pool. On the Angi side a lead is sold to 2 to 4 pros at once (2026 lead-sharing data), so you are competing against other contractors for the lead you paid for.

Do you really get refunds for bad leads?

Sort of. They credit 15 to 22% of leads back (2026 lead-network comparisons), but as account credit, not cash to your bank. The credit only helps if you keep buying more leads, so it locks you into spending more on the same platform.

Is Angi/HomeAdvisor cheaper than Google Local Services Ads?

No. Angi/HomeAdvisor averages about $542 per booked job versus about $168 for Google LSA, which sends an exclusive lead (2026 lead-network comparisons). The same booked job costs roughly 3x more through Angi/HomeAdvisor.

Next step: Get the free Marketing 101 course + tools at booked-job.com. Get found. Get picked. Get booked.