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Google Business Profile Checklist for Contractors

AP By Aaron Phillips · Booked Job · Updated June 2026

Short answer: Your Google Business Profile is your storefront, and most contractors leave it half-empty. The checklist: complete every field, add job photos weekly, post weekly, and build steady reviews — because 91% of homeowners won't consider a shop under 4 stars.

Services, service areas, hours, description, categories — fill it all. A complete profile is the baseline for showing up in the map pack, where homeowners actually pick a contractor.

91%

Of homeowners won't consider a business under 4 stars (BrightLocal 2026)

Complete every field

Google ranks complete profiles over lazy ones.

Services, service areas, hours, description, categories — fill it all. A complete profile is the baseline for showing up in the map pack, where homeowners actually pick a contractor.

Photos + weekly posts

Fresh signals = more calls.

Add job photos every week and post offers/tips/finished jobs like it's social. Fresh-photo, actively-posted profiles get more calls and direction requests — it's free real estate on the results page.

Reviews are the ranking fuel

Steady, recent, keyword-rich.

91% won't consider a shop under 4 stars (BrightLocal 2026), and recent reviews with keywords ('water heater install') push you up the pack. Ask every customer, one-tap link, never gate or pay (fake reviews are illegal as of FTC 2024).

Frequently asked questions

How do I rank my contractor business on Google Maps?

Complete every profile field, add job photos and posts weekly, and build steady recent reviews with service keywords. 91% of homeowners won't consider a shop under 4 stars (BrightLocal 2026).

How often should I post on Google Business Profile?

Weekly — offers, tips, finished jobs. Active, fresh-photo profiles earn more calls and direction requests than static ones.

Do Google Business Profile reviews affect ranking?

Yes — count, recency, and keyword relevance all influence the map pack. Steady velocity beats a big old pile that's gone quiet.

Next step: Get the free Marketing 101 course + tools at booked-job.com. Get found. Get picked. Get booked.