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How Much Do Contractor Leads Really Cost? (2026)

AP By Aaron Phillips · Booked Job · Updated June 2026

Short answer: Per booked job — the only number that matters — contractor leads run roughly $168 (Google LSA), $250 (Thumbtack), and $542 (Angi). Per-lead sticker prices ($25–$120) look cheaper but hide your close rate, which is where the real cost lives.

Per booked job, contractor leads run about $168 via Google LSA, ~$250 via Thumbtack, and ~$542 via Angi. Per-lead prices ($25–$120 depending on trade and metro) look cheaper, but they ignore the close rate — and on shared leads sold to up to 12 pros, that close rate is brutal.

$168–$542

Cost per booked job by channel (Google LSA → Angi), close rates included

The short answer

Measure per booked job, not per lead.

Per booked job, contractor leads run about $168 via Google LSA, ~$250 via Thumbtack, and ~$542 via Angi. Per-lead prices ($25–$120 depending on trade and metro) look cheaper, but they ignore the close rate — and on shared leads sold to up to 12 pros, that close rate is brutal.

Why per-lead pricing misleads

A cheap lead with a low close rate is an expensive job.

A '$35 lead' you win one time in twelve is a few hundred dollars per booked job. Take the lead price, divide by your close rate on that source, and compare channels on equal footing. That's when a 'cheap' shared lead reveals itself as the most expensive customer you can buy.

The cheapest leads of all

The ones you own.

A complete Google Business Profile with steady reviews, a referral system, and a converting website generate exclusive leads at a fraction of the per-booked-job cost of any platform — and they don't disappear when you stop paying. Answer fast (5 min = up to 100x more likely to connect — MIT Sloan 2026) and they close.

Frequently asked questions

How much does a contractor lead cost in 2026?

Per lead, $25–$120 depending on trade and metro. Per BOOKED job — the number that matters — roughly $168 (Google LSA), $250 (Thumbtack), $542 (Angi).

Why is cost per booked job higher than cost per lead?

Because it includes your close rate. On shared leads sold to up to 12 pros, most don't close, so the true cost per booked job is far above the per-lead price.

What's the cheapest way to get contractor leads?

Owned channels — Google Business Profile, referrals, and a converting website. Exclusive leads, lowest cost per booked job, and they compound over time.

Next step: Get the free Marketing 101 course + tools at booked-job.com. Get found. Get picked. Get booked.