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Roofing Marketing Statistics (2026)

AP By Aaron Phillips · Booked Job · Updated June 2026

Short answer: The roofing-specific numbers: cost per booked job by channel, the review bar to make the map pack, and why the storm-chaser 'free inspection' game inflates everyone's lead costs.

A booked roofing job runs roughly $542 via Angi, ~$250 via Thumbtack, and ~$168 via Google Local Service Ads once close rates are factored in. On shared platforms your lead is sold to up to 12 pros — a bidding war before you're on the roof.

$542

Cost per booked roofing job via Angi vs ~$168 on Google LSA — the gap that pays your crew

Cost per booked job, roofing

The number that pays your crew is per booked job.

A booked roofing job runs roughly $542 via Angi, ~$250 via Thumbtack, and ~$168 via Google Local Service Ads once close rates are factored in. On shared platforms your lead is sold to up to 12 pros — a bidding war before you're on the roof.

Reviews and trust in roofing

Rating gates the call; recency wins the map pack.

91% of homeowners won't consider a shop under 4 stars (BrightLocal 2026). For a big-ticket, trust-heavy purchase like a roof, steady recent reviews plus job photos are the difference between the shortlist and invisibility.

Answer the phone during storm season

Speed decides who books the surge.

When a storm drives demand, 78% of homeowners hire whoever responds first (Lead Connect 2026). Missing ~14% of inbound calls (CallRail 2026) during a surge hands those jobs straight to the next roofer — including the storm-chasers.

Frequently asked questions

How much do roofing leads cost?

Per booked job: ~$542 via Angi, ~$250 via Thumbtack, ~$168 via Google LSA once close rates are counted. Shared leads are sold to up to 12 pros, inflating the real cost.

Are 'free roof inspection' leads worth it?

Be careful — many are storm-chaser funnels sold to multiple contractors. Owned channels (your Google profile, referrals) produce exclusive leads at a lower cost per booked job.

How do roofers get more jobs during storm season?

Answer every call fast — 78% of homeowners hire the first responder (Lead Connect 2026) — and keep reviews recent so you make the shortlist when demand spikes.

Next step: Get the free Marketing 101 course + tools at booked-job.com. Get found. Get picked. Get booked.