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Thumbtack vs Angi: Which Actually Costs Less Per Booked Job?

Measured per booked job, Thumbtack runs about $250 versus Angi's ~$542. Thumbtack gives you more control (you choose which leads to pay for) and shares each lead with fewer pros, which lifts your close rate. But neither is a moat — stop paying and the leads vanish.

The short answer

Measured per booked job, Thumbtack runs about $250 versus Angi's ~$542. Thumbtack gives you more control (you choose which leads to pay for) and shares each lead with fewer pros, which lifts your close rate. But neither is a moat — stop paying and the leads vanish.

Why the gap exists

Angi shares a lead with as many as 12 pros; you're racing a dozen trucks to the phone, and 78% of homeowners hire whoever responds first (Lead Connect 2026). Thumbtack lets you filter to the jobs you actually want and competes you against fewer pros, so more of what you pay for closes.

Where both lose

HomeAdvisor's lead marketing drew a $7.2M FTC order in 2023 (FTC 2023) — a reminder you can't see how a bought lead was generated or who else got it. Leads from your Google profile, referrals, and a converting website are exclusive, cheaper per booked job, and they compound.

Frequently asked questions

Is Thumbtack cheaper than Angi?

Usually, per booked job: ~$250 vs Angi's ~$542. You control which Thumbtack leads you pay for and they're shared with fewer pros, so more of them close.

Are Thumbtack leads shared?

They can be, but with fewer pros than Angi's up-to-12 sharing, and you choose which to pursue — which is why the close rate and cost-per-booked-job are usually better.

What's better than both Thumbtack and Angi?

Owned channels — a complete Google Business Profile, a referral system, and a converting website. Exclusive leads, lower cost per booked job, and they don't stop when you stop paying.