They sell you "high-quality, ready-to-hire" leads. What you buy is the same homeowner's phone number, sold to four other shops, billed the second it lands whether you ever connect or not. We read the math so you don't have to learn it at $85 a pop.
For most one- and two-truck shops, no. Angi's own policy bills standard leads the moment they're sent — answered or not — and sells them shared. The company behind it (HomeAdvisor) already paid the FTC to settle claims it misrepresented lead quality. If you must test it, cap it hard and track close rate like a hawk. The cheaper win is owning your own leads.
Angi — the old Angie's List / HomeAdvisor empire — sells shared leads. The same homeowner request goes to several contractors at once, and you're charged for the connection, not the outcome. Angi doesn't publish a price list; it says lead cost depends on the task, your market, and how the homeowner asked for quotes. Contractors report anywhere from $15 to $85+ per lead, with roofing and other big-ticket trades climbing past $350. You pay that to be one of several phones ringing for the same job.
We don't invent quotes. These are the documented, recurring patterns across public review platforms — the same three complaints, over and over:
“One job out of about 30 leads in three months. The rest were shared, dead, or never answered.”
Contractor reviews, Angi ↗“They renewed my lead plan without permission and charged the card on file. Standard leads bill whether you respond or not.”
BBB complaint pattern, Angi ↗“HomeAdvisor paid up to $7.2 million to settle FTC charges that it sold leads it described as high-quality that were often not — including leads that were not for the service the pro offered, or not in their area.”
FTC press release, 2023 ↗Sources: FTC (ftc.gov), Angi help center, Trustpilot (37,000+ reviews), BBB (Angi is not BBB-accredited; thousands of complaints on file).
| Line item | Cost | Buy? | The ruthless note |
|---|---|---|---|
| Standard shared lead sold to several pros; billed on send | $15–$85+ | Careful | You're paying to race strangers to the bottom. |
| Big-ticket lead (roofing, etc.) | $350+ | No | One dead $350 lead wipes a week of margin. |
| Leads to win one job contractor-reported close rates | ~20–30 leads | — | Do your own math before you spend a dollar. |
| Missed-call text-back (own leads) | ~$30/mo | Yes | Catch the leads you already paid to generate, instead of renting someone else's. |
The leads you already earn — your truck, your sign, your past customers, your Google profile — are cheaper and warmer than anything Angi sells. Plug the holes there first:
None of that rents you out to a platform that bills you on send and renews without asking.
Missed-call text-back, fast-response booking, review requests, and a site that actually converts — set up and working, so the leads you already pay to generate don't leak to the next contractor.
Some of these are affiliate links — buy through them and we might make a few bucks, at no cost to you. It never changes the verdict.