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Roofing Cost Per Booked Job Calculator

Why this number: cost per lead hides your close rate. Cost per booked job — lead price ÷ close rate — is what a roofing customer actually costs. It's the only fair way to compare Angi vs Google vs referrals.
$175
your real cost per booked roofing job
Benchmarks per booked job: Google LSA ≈ $168 · Thumbtack ≈ $250 · Angi ≈ $542sourced.

A "$35 lead" you win 2 in 10 is a $175 customer; at 1-in-12 it's $420. For roofing shops, shared leads (sold to a dozen pros) are usually the most expensive customers you can buy. More: cost per lead vs cost per booked job.

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Built for roofing pros by Booked Job.

Next step: Free contractor-marketing math + tools at booked-job.com.