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Cost Per Booked Job Calculator

Why this number: cost per lead hides your close rate. Cost per booked job — lead price ÷ close rate — is what a customer actually costs you. It's the only fair way to compare Angi vs Google vs referrals.

What you pay per lead ($) Of every 10 of these leads, how many do you win? Average job value ($ — optional, for the margin check)

$175

your real cost per booked job

Benchmarks (typical, per booked job): Google LSA ≈ $168 · Thumbtack ≈ $250 · Angi ≈ $542 — see the sourced stats.

How to read it

A "$35 lead" you win 2 times in 10 is a $175 job acquisition. The same $35 lead at a 1-in-12 close is $420. Cheap leads with low close rates (shared leads sold to a dozen pros) are usually the most expensive customers you can buy. Full breakdown: cost per lead vs cost per booked job and is Angi worth it?

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