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What Are Your Missed Calls Costing You?
How to read it
The math is deliberately blunt: missed calls × your close rate × your average job. It assumes a missed caller would have closed at the same rate as an answered one, which is conservative — in practice an urgent caller who reaches a live person often closes better, because they've stopped shopping.
The line that stings is the comparison. You're paying to buy new leads at roughly $168 per booked job through Google Local Service Ads — or ~$542 through Angi — while the jobs above are already dialing your number and getting nothing. Buying more leads before you answer the phone is the most expensive order of operations in contractor marketing. Check your channel costs in the cost per booked job calculator.
Two facts make the recovery real: 78% of homeowners hire whoever responds first (Lead Connect 2026), and replying in 5 minutes rather than 30 makes you up to 100x more likely to connect (MIT Sloan 2026). That's why an automatic text fired the instant a call is missed recovers work a voicemail box never will — the full argument is in why five minutes matters, and the size of the leak is in what missed calls cost in invoices.
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The real contractor-marketing numbers, one short email at a time: what leads actually cost, how many reviews it takes to rank, why answering the phone beats the ad budget. No fluff, no selling your info.